Yokohama Tire Corporation Broadens 2010 Sports Marketing to Include Los Angeles Angels Baseball

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FULLERTON, CA (April 1, 2010) – Yokohama Tire Corporation is adding the Los Angeles Angels to their lineup of sports teams. The Angels’ signing of free-agent Hideki Matsui – the Japanese baseball hero affectionately known as “Godzilla” – made the popular team a good fit.

 

The result is an agreement, announced today, that includes a combination of signage behind home plate and in the “Angel Stadium of Anaheim” outfield; pre-game, post-game and in-game spots on the Angels flagship radio station throughout the season; in-stadium displays and in-game announcements on the public address system and LED scoreboard; as well as hospitality opportunities at select games.

 

“Yokohama has had great success the last three years with NFL sponsorships in Baltimore and Cleveland, with the NBA in Boston and San Antonio and with college football teams like USC and UCLA,” said Dan King, Yokohama vice president, sales and marketing.  Our dealers are able to generate store traffic and create local consumer excitement within the communities. Plus, sports sponsorships offer incredible brand visibility and are a great platform to promote our lineup of tires, ranging from the brand new AVID® ENVigor™ to the eco-friendly, orange-oil infused dB Super E-spec™.  Now we’ve entered baseball, a perfect fit for us because of its immense popularity in the U.S. and Japan. ”

 

Sports sponsorship packages are not a one-size-fits-all proposition and are tailored to meet a host of needs for companies.  YTC, the North American manufacturing and marketing arm for Tokyo, Japan-based Yokohama Rubber Co., Ltd., worked with the Angels to create a package focused on raising brand recognition and driving consumer traffic to its dealers in the LA/Orange County region, according to Takao Oishi, YTC president and CEO.

 

“We partnered with the Angels to develop a deal that is advantageous at various levels,” said Oishi.  “YTC is receiving amazing exposure throughout the second largest market in the country and, as we’ve experienced with our NBA and NFL sponsorships, we expect our dealers to increase their sales through our connection with a sports team that has loyal, dedicated fans like the Angels have.”

 

“We were considering baseball sponsorship opportunities even before Matsui signed with the Angels in the offseason.  Now it makes even more sense for Yokohama to get involved with the ballclub, which plays less than 10 miles from our U.S. headquarters, and to support the team that’s the new home for one of Japan’s sports icons.”

 

Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ - the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

 

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

 

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