FIAT Brand Celebrates Italian Automotive Heritage at 2011 Rodeo Drive Concours d’Elegance

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The FIAT brand celebrates its Italian heritage as the honored marquee of this year’s Rodeo Drive Concours d’Elegance in Beverly Hills, Calif. The annual Father’s Day event will take place on Rodeo Drive on Sunday, June 19 and is free and open to the public.

As the event’s featured brand, FIAT will prominently showcase the 2012 Fiat 500, which is deeply rooted in iconic Italian design and style. FIAT will display 14 “Cinquecento” vehicles in all 14 exterior colors, as well as vintage vehicles such as an original Fiat 500. Consumers will be treated to test drives of the 2012 Fiat 500 and a gourmet coffee bar with cappuccino and espresso. Specially designed FIAT planters will bring added design elements and focus to the event.

“FIAT is thrilled to be the honored marque at the 2011 Rodeo Drive Concours d’Elegance,” said Laura Soave, Head of FIAT Brand North America. “Rodeo Drive is a perfect location to feature the iconic Fiat 500, and we look forward to sharing our Italian heritage with car lovers in picturesque Beverly Hills.”

This year’s Rodeo Drive Concours d’Elegance will celebrate “The Art of Italian Motoring,”as the country of Italy marks the 150th anniversary of the unification of Italy. As part of the celebration, some of the most prestigious Italian designers and automakers will be prominently featured to an estimated 30,000 spectators from throughout Southern California.

“FIAT brand’s participation in the 2011 Rodeo Drive Concours promises to bring another level of excitement for our spectators as they will have exclusive access to the latest in Italian motoring,” said Bruce Meyer, Chairman of the Rodeo Drive Concours d’Elegance. “This annual event is a Father’s Day tradition for thousands of southern California residents, car collectors and aficionados, and this year’s selection of world-class Italian entries promises to be one of the best.”

For more information about the FIAT brand and its vehicles, please visit  



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