Volkswagen partners with Dave Matthews Band for its 2012 summer tour

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Volkswagen of America is proud to announce its partnership with Dave Matthews Band for its 2012 summer tour. The band will be stopping in 40 cities nationwide and the Volkswagen brand will ride alongside with them.

Throughout the tour, Volkswagen will give fans the opportunity to win tickets and on-site upgrades at every tour stop, providing attendees with the ultimate fan experience.

“Volkswagen fans are an important audience as they tend to be our biggest advocates,”said Tim Mahoney, Chief Product and Marketing Officer, Volkswagen of America. “The partnership with Dave Matthews Band allows us to engage with our fans while bringing together shared passions of great music and environmental responsibility.”

Fans of Volkswagen and Dave Matthews Band share one very important quality: passion.

This passion extends far beyond cars and music into economic, social, and environmental causes. Widely respected as one of the leaders in environmental touring practices, the Dave Matthews Band shares Volkswagen’s Think Blue® commitment to sustainability.

Think Blue is Volkswagen’s global approach to encouraging eco-conscious mobility and progressive ideas for responsible action in everyday life. With Think Blue, Volkswagen is driving progress by creating more fuel efficient products and solutions, encouraging more environmentally centric behavior and getting involved in environmental initiatives and partnerships around the world.

As part of this summer’s partnership, Volkswagen will support the tour’s fan experience by sponsoring the Dave Matthews Band’s Eco-Village, an area where fans participate in fun, educational activities, and provide exposure to local and national non-profits such as the Bama Green Project, an environmental philanthropy between Reverb, Dave Matthews Band, and non-profit IZStyle.

At the Eco-Village, fans have the opportunity to learn about technology offering environmental benefits, sample new products, and play carnival contests to win prizes. Volkswagen will bring educational, interactive activations that make fans rethink energy and transportation.

The tour kicks off on May 18th at the Cynthia Woods Mitchell Pavilion in The Woodlands, Texas.


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