Volvo Car Corporation presents Concept Universe: A luxury Volvo for China and the world

Written By:
Photography by: Volvo Cars
Volvo Concept Universe Sedan Front
Volvo Concept Universe Sedan Front Source Volvo Cars
Image Gallery
Volvo Concept Universe Sedan Front Volvo Concept Universe Sedan Front Volvo Concept Universe Sedan Side View Volvo Concept Universe Sedan Side View Volvo Concept Universe Sedan Side View Volvo Concept Universe Sedan Rear View
Volvo Concept Universe Sedan Rear View Volvo Concept Universe Sedan Interior Volvo Concept Universe Sedan Interior Volvo Concept Universe Sedan Center Console Volvo Concept Universe Sedan Center Console

At the Shanghai Auto Show in April 2011, Volvo Car Corporation visualizes a masterpiece of Scandinavian Design for car buyers with exquisite tastes.

The Concept Universe is a large, luxurious sedan with a new human-centric design language that honors the beautiful lines of classic Volvo models.

"The Concept Universe offers the world a sneak preview of what people can expect from our next top-of-the-line sedan," says Stefan Jacoby, President and CEO of Volvo Car Corporation.

Volvo Car Corporation's long-term strategy is to be a successful, truly global company with products designed around our customers' needs and lifestyle.

Scandinavian Design is about understanding and caring about people. Volvo Car Corporation aims to be the brand that best interprets what buyers of modern luxury cars want.

The Concept Universe has been designed to spark a subconscious desire and a feeling of eternal beauty.

It moves towards the future with its coupe-like roofline and contemporary, solid rear, but it also echoes Volvo's proud heritage by borrowing design cues from classic models of the past.

"Just like fine luxury goods, this design feels handcrafted and durable enough to stand the test of time," says Peter Horbury, Vice President Design at Volvo Car Corporation. "We will compete with the best with our special kind of Scandinavian Design. It is unmatched in performance and technology, but without superficiality or complication."

User-focused and pure

The interior of the Concept Universe is a comfortable, cultivated environment that is also user-focused and refreshingly uncomplicated. It is driver-orientated in the front and comfortably relaxed in the rear.

The in-command driver environment has intuitive controls and a touch-screen that approaches the hand when the driver reaches towards it - with everything operated from a seat that is inspired by ultra-comfortable chairs.

Passengers in the rear seat are embraced by pure comfort. The interior moulds into the rear seat and becomes part of the seating environment.

The dynamic feel and the dark color scheme of the front seats fades seamlessly towards the rear until it fully transforms into a light rear seat haven of calmness. Concept Universe is full of classic forms, materials and textures, used with a twist to create a special contemporary luxury experience.

"The Concept Universe is exceptionally refined, yet with all the simplistic assets that make Volvo champions of the uncomplicated. There is a growing appreciation for this ingenious blend of design and technology among modern luxury car buyers. This trend paves the way for our success. We are convinced that our special brand of luxury has a great future," Peter Horbury concludes.

"Our aim is to be the brand that best understands what buyers of modern luxury cars want. We are eager to hear what the most demanding Chinese customers think of this luxurious concept. Later, we will show the design in Europe and the United States in order to bring it into the global context that we are aiming for with all our car models," says Stefan Jacoby, President and CEO of Volvo Car Corporation.

 

Comments

Volvo Car Corporation leads the way in car safety
Volvo Car Corporation leads the way in car safety

Volvo Car Corporation's determination to build the safest cars in the world has been acknowledged by several independent crash tests during the past year...

Volvo Car Corporation partner in development of smart charging concept for electric cars
Volvo Car Corporation partner in development of smart charging concept for electric cars

Volvo Car Corporation's focus on connectivity technology also includes smart features for charging of electric vehicles....

Stefan Jacoby at 2012 NAIAS:
Stefan Jacoby at 2012 NAIAS: "Our new, innovative gasoline plug-in hybrid paves the way for future"

Stefan Jacoby, President and CEO of Volvo Car Corporation, displayed an electrifying presence at the 2012 North American International Auto Show in Detroit when he drove the new XC60 Plug-in Hybrid Concept onto the stage at Monday's press conference....

EuroCar News on youTube Follow eurocarnews on Twitter