Jaguar celebrates 50 years of the iconic E-Type

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MAHWAH, N.J. - This year marks the 50th anniversary of one of the most famous and desirable cars in automotive history - the Jaguar E-Type.

Jaguar Cars will be celebrating this special anniversary year with the company's passionate followers at high-profile motoring events throughout 2011.

The company will mark this anniversary at the 2011 Geneva Motor Show and then the 2011 New York International Auto Show, where the first E-type respectively made its' world and US debuts. This global celebration will continue with activities at the Goodwood Revival, the Goodwood Festival of Speed, the Pebble Beach Concours d’Elegance, the Nurburgring Old Timer Grand Prix, the Rolex Monterey Motorsports Reunion, and at customer, club, dealer and lifestyle events worldwide.

When launched in 1961, the appeal of E-Type transcended the automotive world. So highly regarded were its' inherent rightness of proportion, stance, and purity of line, it was installed as an exhibit at the Museum of Modern Art in New York City. It remains in their permanent collection to this day.

The iconic E-Type set new standards in automotive design and performance when it was introduced in 1961. Its' influence is still apparent in Jaguar’s modern range: cars that offer a peerless blend of performance, comfort, cutting-edge technology and award-winning design.

“Half a century of progress has not diminished the significance of the E-Type,” said Mike O’Driscoll, Managing Director Jaguar Cars and Chairman Jaguar Heritage. “It was a sensation when it was launched, and remains Jaguar's most enduring and iconic symbol. The E-Type is simply one of the most exciting cars ever created and a legacy to the genius of Jaguar's founder, Sir William Lyons.”

E-Type owners included celebrities such as Steve McQueen, Brigitte Bardot, and Tony Curtis. This sports car became as synonymous with the Swinging Sixties as the Beatles and the mini skirt.

“It is impossible to overstate the impact the E-Type had when it was unveiled in 1961,” said Ian Callum, Jaguar Design Director. “Here was a car that encapsulated the spirit of the revolutionary era it came to symbolize. The E-Type is a design that even today continues to inform the work we do in styling the Jaguars of the future.”

Unveiled at the Geneva Motor Show in March 1961, Jaguar’s E-Type caused a sensation. Capable of achieving 150mph, but costing a fraction of the price of rivals with similar performance, it was the affordable supercar and became an instant icon - remaining on sale for 14 years.

 

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