Tires Yokohama Tire

Cameron Steele victorious on Geolandar A/T-S® R tires Yokohama to participate in Accelerating Sustainable Performance Summit at Sonoma Raceway Fumio Nutahara wins Race to the Clouds EV class on ADVAN A048 tires Apollo Vredestein produces tire with European natural rubber Yokohama Tire Cameron Steele Wins Pro Buggy Class at Lucas Oil Race Yokohama 2012 Motorsports Program Revs Up Yokohama partners with Alex Job Racing and Lotus in 2012 ALMS GT Class Yokohama Tire Corporation’s New All-Season AVID ENVigor ZPS Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Clinches Another Class 6 SCORE Championship Yokohama Tire Corporation Introduces New Interactive Glass Windows at LA Auto Show
Cameron Steele victorious on Geolandar A/T-S® R tires
Cameron Steele victorious on Geolandar A/T-S® R tires
Written By: Yokohama Tire Corporation

Yokohama Tire Corporation and the Desert Assassins’ quest to be the first-time recipient of the recently-created World Championship of Desert Racing...

Yokohama to participate in Accelerating Sustainable Performance Summit at Sonoma Raceway
Yokohama to participate in Accelerating Sustainable Performance Summit at Sonoma Raceway
Written By: Yokohama Tire Corporation

For the second year, Yokohama Tire Corporation will participate in Sonoma Raceway’s Accelerating Sustainable Performance Summit ...

Fumio Nutahara wins Race to the Clouds EV class on ADVAN A048 tires
Fumio Nutahara wins Race to the Clouds EV class on ADVAN A048 tires
Written By: Yokohama Tire Corporation

Yokohama Rubber Company-Sponsored Electric Vehicle Breaks World Record at Pikes Peak Race for the Third Consecutive Year...

Apollo Vredestein produces tire with European natural rubber
Apollo Vredestein produces tire with European natural rubber
Written By: Apollo Vredestein

Russian dandelion and Guayule offer possible solutions for natural rubber shortage...

Yokohama Tire Cameron Steele Wins Pro Buggy Class at Lucas Oil Race
Yokohama Tire Cameron Steele Wins Pro Buggy Class at Lucas Oil Race
Written By: Yokohama Tire Corporation

Veteran off-roader takes first on off-the-shelf Geolandar A/T-S+® tires...

Yokohama 2012 Motorsports Program Revs Up
Yokohama 2012 Motorsports Program Revs Up
Written By: Yokohama Tire Corporation

Tire maker teams up with a new partner in the ALMS GT Class and continues campaigns in ‘green racing’ with orange-oil infused tires in the GTC and GT3 Challenge series, plus off-road racing...

Yokohama partners with Alex Job Racing and Lotus in 2012 ALMS GT Class
Yokohama partners with Alex Job Racing and Lotus in 2012 ALMS GT Class
Written By: Yokohama Tire Corporation

Yokohama Tire Corporation is teaming up with Alex Job Racing (AJR) to campaign a Lotus Evora in the American Le Mans Series ...

Yokohama Tire Corporation’s New All-Season AVID ENVigor ZPS
Yokohama Tire Corporation’s New All-Season AVID ENVigor ZPS
Written By: Yokohama Tire Corporation

Yokohama Tire Corporation set a new standard for premium all-season tires with its AVID ENVigor®. Now, the benchmark tire, which has been dubbed the “best Grand Performance Tire”, comes with Yokohama’s unique runflat technology...

Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Clinches Another Class 6 SCORE Championship
Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Clinches Another Class 6 SCORE Championship
Written By: Yokohama Tire Corporation

Quite a week for Yokohama Tire Corporation-sponsored off-road racer Heidi Steele at the 44th annual Tecate SCORE Baja 1000 in Ensenada, Mexico...

Yokohama Tire Corporation Introduces New Interactive Glass Windows at LA Auto Show
Yokohama Tire Corporation Introduces New Interactive Glass Windows at LA Auto Show
Written By: Yokohama Tire Corporation

Ever wonder how under-inflation or over-inflation affects a tire exactly? Or how misalignment can cause a tire to wear prematurely? ...

Yokohama Orange Oil Tire Technology Now on Display at the Museum of Science, Boston
Yokohama Orange Oil Tire Technology Now on Display at the Museum of Science, Boston
Written By: Yokohama Tire Corporation

Exhibit spotlights BluEarth-1™, Yokohama’s orange oil-infused tire that reduces petroleum use in tire manufacturing...

Yokohama Tire Corporation Opens Ride & Drive Program to Enthusiasts
Yokohama Tire Corporation Opens Ride & Drive Program to Enthusiasts
Written By: Yokohama Tire Corporation

Yokohama Tire Corporation annually offers experiential ride and drive training programs across the country for dealers. Now, the Fullerton, ...

Yokohama Orange Oil Tire Technology at the Museum of Science in Boston
Yokohama Orange Oil Tire Technology at the Museum of Science in Boston
Written By: Yokohama Tire Corporation

Two-year exhibit starts in fall 2011 and will feature BluEarth-1™, Yokohama’s next generation eco-friendly tire that utilizes oil from orange peels to reduce use of petroleum...

Yokohama Tire Corporation-Sponsored Off-Roader Cameron Steele Wins Lucas Oil Race
Yokohama Tire Corporation-Sponsored Off-Roader Cameron Steele Wins Lucas Oil Race
Written By: Yokohama Tire Corporation

Yokohama Tire Corporation collected two first-place victories in the Lucas Oil Off-Road Racing Series (LOORRS) event, August 7 at Glen Helen Raceway near San Bernardino, California. ...

Yokohama Tire Corporation 2011 Grassroots Program Rolls On
Yokohama Tire Corporation 2011 Grassroots Program Rolls On
Written By: Yokohama Tire Corporation

Yokohama Tire Corporation has expanded its nationwide grassroots consumer programs in 2011 by participating in 18 car shows and car club events, including the upcoming Z1 Nationals...

Yokohama Tire Corporation Launches All New ‘Customer First’ Web Site
Yokohama Tire Corporation Launches All New ‘Customer First’ Web Site
Written By: Yokohama Tire Corporation

Yokohama Tire Corporation has announced the official launch of its all-new, user-centric Web site at www.yokohamatire.com designed to put customers first and their needs, according to Theresa Palang...

Yokohama Tire Corporation Wins Silver ADDY ® Award for iPad App
Yokohama Tire Corporation Wins Silver ADDY ® Award for iPad App
Written By: Yokohama Tire Corporation

The Yokohama Tire Explorer iPad app – published on iTunes in March – captured a Silver ADDY ® Award in the Mobile Marketing category at the recent Los Angeles area ...

Yokohama Tire Corporation’s 2011 Motorsports Program Gears Up
Yokohama Tire Corporation’s 2011 Motorsports Program Gears Up
Written By: Yokohama Tire Corporation

Tire maker continues with teams in off-road and ALMS, plus “eco-racing’ in the GT3 Challenge and GTC series...

Yokohama Tire Corporation to Launch Interactive iPad App at LA Auto Show
Yokohama Tire Corporation to Launch Interactive iPad App at LA Auto Show
Written By: Yokohama Tire Corporation

Yokohama Tire Corporation is going digital at the LA Auto Show, November 19-28 at the LA Convention Center...

Yokohama Tire Corporation Announces  Six New ADVAN ® Sizes: Three Each for the Neova ® AD08 and S.4
Yokohama Tire Corporation Announces Six New ADVAN ® Sizes: Three Each for the Neova ® AD08 and S.4
Written By: Yokohama Tire Corporation

With the additional three sizes, the AD08, nicknamed “the fastest street tire,” is now available in 35 sizes...

Yokohama's Third ‘Tire Tips’ Educational Video Focuses on How to Choose a Truck/SUV Tire
Yokohama's Third ‘Tire Tips’ Educational Video Focuses on How to Choose a Truck/SUV Tire
Written By: Yokohama Tire Corporation

Latest segment features off-road racing champions Cameron and Heidi Steele and is posted on the company’s Website and YouTube...

Yokohama Tire Corporation’s New AVID ® ENVigor ™ Ties for First Place at Tire Rack Testing Event
Yokohama Tire Corporation’s New AVID ® ENVigor ™ Ties for First Place at Tire Rack Testing Event
Written By: Yokohama Tire Corporation

Yokohama Tire Corporation’s all-new AVID ® ENVigor ™, tied for first place in Tire Rack’s recent high-performance tire testing event....

Yokohama Tire Corporation Adds Two More NFL Teams to its Sports Marketing Roster
Yokohama Tire Corporation Adds Two More NFL Teams to its Sports Marketing Roster
Written By: Yokohama Tire Corporation

Yokohama Tire Corporation, which recently signed a sponsorship program with the Dallas Cowboys, added two more National Football League ...

Yokohama Tire Corporation to Display Award-Winning, Sustainable Living Wall at Pebble Beach Concours
Yokohama Tire Corporation to Display Award-Winning, Sustainable Living Wall at Pebble Beach Concours
Written By: Yokohama Tire Corporation

Yokohama Tire Corporation is going green again, this time at the famed Pebble Beach Concours d’Elegance. Yokohama will feature a “living wall,” ...

Mid-Season Chat with Yokohama Tire Corporation-Sponsored Off-Road Champs Cameron & Heidi Steele
Mid-Season Chat with Yokohama Tire Corporation-Sponsored Off-Road Champs Cameron & Heidi Steele
Written By: Yokohama Tire Corporation

Yokohama Tire Corporation-sponsored off-road desert racers Cameron and Heidi Steele are chasing championships again....

Video - Yokohama Tire Corporation Releases Second Educational Video
Video - Yokohama Tire Corporation Releases Second Educational Video
Written By: Yokohama Tire Corporation

New “Yokohama Tire Tips” segment focuses on 'how to read the sidewall of a tire' and is again hosted by off-road racing champion Cameron Steele....

Yokohama Tire Corporation’s Sustainable ‘Living Wall’ Display Lauded by Exhibitor Magazine
Yokohama Tire Corporation’s Sustainable ‘Living Wall’ Display Lauded by Exhibitor Magazine
Written By: Yokohama Tire Corporation

Yokohama Tire Corporation’s eco-sensitive “living wall” display, shown at the 2009 Los Angeles Auto Show, has been honored with a Bronze Award ...

Yokohama Tire Corporation to Release Series of Educational Videos Starting June 6
Yokohama Tire Corporation to Release Series of Educational Videos Starting June 6
Written By: Yokohama Tire Corporation

To increase public awareness about a wide variety of tire-related subjects, Yokohama Tire Corporation will release a series ...

Yokohama Tire Corporation Broadens 2010 Sports Marketing to Include Los Angeles Angels Baseball
Yokohama Tire Corporation Broadens 2010 Sports Marketing to Include Los Angeles Angels Baseball
Written By: Yokohama Tire Corporation

Yokohama Tire Corporation is adding the Los Angeles Angels to their lineup of sports teams...

Off and Running: GT3 Drivers Ecstatic with Yokohama’s 2nd Generation Eco Race Tire at Sebring
Off and Running: GT3 Drivers Ecstatic with Yokohama’s 2nd Generation Eco Race Tire at Sebring
Written By: Yokohama Tire Corporation

Months and months of testing paid off for Yokohama Tire Corporation as its second generation orange oil-infused eco race tires, the ADVAN® ENV-R2 ...

Yokohama Signs 2-Year Sponsorship Pact with IMSA
Yokohama Signs 2-Year Sponsorship Pact with IMSA
Written By: Yokohama Tire Corporation

Thanks to a new two-year sponsorship extension between Yokohama and the International Motor Sports Association (IMSA) that was announced today in Sebring, Florida...

Yokohama Debuts 2nd Generation Orange Oil Eco Race Tire
Yokohama Debuts 2nd Generation Orange Oil Eco Race Tire
Written By: Yokohama Tire Corporation

A little more orange oil means a lot less petroleum, according to Yokohama Tire Corporation, which introduced its upgraded environmentally-sensitive ADVAN ® ENV-R2™ racing tire at a press conference today in Sebring, Florida...

Yokohama Tire Corporation’s New “Grand Performance” Tire, the AVID® ENVigor™, Goes on Sale Today
Yokohama Tire Corporation’s New “Grand Performance” Tire, the AVID® ENVigor™, Goes on Sale Today
Written By: Yokohama Tire Corporation

Yokohama Tire Corporation’s new AVID® ENVigor™ – “the most complete performance tire ever created” – launches today at tire dealers across the U.S. The ENVigor is available in 69 sizes for a huge array of vehicle applications, making it one of the largest tire launches in Yokohama’s history...

Yokohama Tire Corporation Once Again Sponsoring Two Premier NBA Teams
Yokohama Tire Corporation Once Again Sponsoring Two Premier NBA Teams
Written By: Yokohama Tire Corporation

It’s a “three-peat” for Yokohama Tire Corporation. As part of its 2010 marketing program, the Fullerton, California-based tire maker is sponsoring two of the National Basketball Association’s (NBA) top teams – the Boston Celtics and San Antonio Spurs – for the third consecutive year, announced Shawn...

Yokohama Tire Corporation’s New AVID® ENVigor™ is a Perfect Fit for All
Yokohama Tire Corporation’s New AVID® ENVigor™ is a Perfect Fit for All
Written By: Yokohama Tire Corporation

Yokohama Tire Corporation’s all-new AVID® ENVigor™ – the first tire to combine high-performance, superior comfort, eco sensibilities and long treadlife – will hit the market March 1 in 69 sizes for a wide variety of vehicle applications, making it one of the largest tire launches in Yokohama’s histo...

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