A global world debut – The new Beetle is here

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Wolfsburg, 19 April 2011 - Yesterday, enthusiastic fans celebrated the new Beetle’s world debut on three different continents. Along with national music acts and global superstars, also taking centre stage at the MTV World Stage Concerts was the new Volkswagen.

More than 600 MTV and Beetle fans came together in Shanghai. The unveiling of the Beetle served as the optimal kick-off to the Shanghai Motor Show. Yet, it was not just "The Black Eyed Peas" in New York who set the stage for the new Beetle’s debut. The Belgian DJ duo "2manydjs" also entertained guests in Berlin with a DJ set.

Take your pick of names: the Beetle in New York, Käfer in Berlin, or Jia Ke Chong in Shanghai: the Beetle is at home across the globe. Yet, Volkswagen is writing a new chapter with the new generation. Compared to the previous model, the new Beetle appeals with extremely dynamic proportions combined with typical style features: "At one time, the Beetle made automotive technology and driving fun accessible to everyone, and it proclaimed a new joie de vivre. We are transferring this idea to the year 2011 and presenting a new Beetle to you today. It understands how to appeal to the hearts and minds of drivers – with clean engines, sporty styling and modern communication technologies," said Dr. Ulrich Hackenberg, Member of the Board and Head of Development of the Volkswagen Brand, at the press conference in Shanghai.

Highlights of all concerts will be broadcast on MTV channels worldwide starting Friday, April 22.

 

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