Video - Bridgestone launches new generation Potenza S001 Ultra High Performance Sport Tire

Written By:
Photography by: Bridgestone Europe NV/SA
Bridgestone Potenza S001 Asymmetric Tread
Bridgestone Potenza S001 Asymmetric Tread Source Bridgestone Europe NV/SA
Image Gallery
Bridgestone Potenza S001 UHP Tire Bridgestone Potenza S001 Asymmetric Tread  Bridgestone Potenza S001 Sidewall


Bridgestone has developed a new flagship UHP tire for the world’s top sports cars:  the Potenza S001. Designed for maximum sports performance, the tire also delivers high efficiency with reduced rolling resistance. Already factory fitted on the Aston Martin Rapide and Ferrari 458 Italia, the Potenza S001 has been available in the European replacement market since January 2010.


Bridgestone has extended its sport tire line-up with the launch of the Potenza S001 for top sports cars and high-powered luxury vehicles. Reliving the motor-sport heritage of Potenza tires, the S001 is designed to give the world’s most powerful sports models even sportier handling and higher efficiency than the current Potenza RE050(A) it complements. With factory fitments on the Aston Martin Rapide and Ferrari 458 Italia, the Potenza S001 clearly meets the challenging demands of both heavier luxury sports cars and the new breed of lighter, extreme sport models.


Sports response and driving precision


The unique character of this asymmetric tire is expressed on the outside tread area by the large, stiff ‘high grip’ shoulder blocks which produce optimum road contact. This handling performance is enhanced by the strong but lightweight active insert in the bead area which increases longitudinal stiffness, generating the high braking force required, while maintaining vertical stiffness for cornering grip and ride comfort. Drivers will enjoy the remarkable steering response, giving an exciting sporty feel behind the wheel, countered by the perfect high-speed stability provided by the off-centre straight rib tread design. 


Tuned for wet safety


Safety is assured by Bridgestone premium wet technology. The wide groove design provides rapid water evacuation, aided by high-angle lug grooves to improve drainage of excess water from the rib area into the main grooves for hydroplane resistance. The angle of these lug grooves has been tuned to minimize block deformation during braking, thus maintaining the most effective braking edge and contact patch for maximum wet safety and control.


Ultra high efficiency


The Potenza S001 meets the strong trend towards more fuel efficient motoring with a lighter belt construction than the previous Potenza generation and reduced rolling resistance. Pattern noise is diminished by the even road contact provided by the new block design which minimizes noise emissions on contact with the road, combined with the latest groove and lug technology to suppress surface noise.


The Potenza S001 is available initially in 19 sizes (18” to 20” rims) in the replacement market throughout Europe since January 2010.


Bridgestone Europe NV/SA


Bridgestone Europe NV/SA - with European headquarters in Brussels, Belgium - is a key division of the Bridgestone Corporation. It develops and manufactures top-quality tires in Europe which, through its 20 subsidiary sales companies and other channels, are distributed all over Europe including the Eastern European markets. Products are also exported outside Europe, including to Japan.



Ferrari to debut 458 Speciale at Frankfurt
Ferrari to debut 458 Speciale at Frankfurt

The 458 Speciale is the latest product of Ferrari’s core philosophy of extreme technological innovation and research which, in this instance, has yielded powertrain, aerodynamics and vehicle dynamics advances that transform the already exceptional 458 Italia ...

Ferrari Supercar - Exhibition opens today
Ferrari Supercar - Exhibition opens today

Today saw the official inauguration at the Ferrari Museum in Maranello of the “Ferrari Supercar. Technology. Design. Myth” exhibition which includes the new LaFerrari...

Apple and Ferrari
Apple and Ferrari

Apple and Ferrari are two top brands, known worldwide beyond their fields. Now they started working together on products. ...

EuroCar News on youTube Follow eurocarnews on Twitter