Jaguar North America Launches New Class Leading Jaguar Platinum Coverage Customer Care Program

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·         New ownership benefit debuts in conjunction with launch of the all-new 2011 Jaguar XJ luxury sedan

·         Jaguar builds on its customer service leadership

·         Jaguar Platinum Coverage offers longer protection and lower ownership costs


MAHWAH, N.J., April 22, 2010 – Coinciding with the launch of its new flagship model, the 2011 Jaguar XJ, and thus the completion of its modern lineup renewal, Jaguar North America today announced they will provide their customers class-leading "Jaguar Platinum Coverage" customer care, standard for all 2011 Jaguar models sold in the United States and Canada. Jaguar Platinum Coverage will give Jaguar owners increased vehicle warranty coverage and the best maintenance plan in the business.


The new Jaguar Platinum Coverage features a five year/50,000 mile new vehicle limited warranty and complimentary scheduled maintenance for the duration of the warranty period, including no-cost replacement of select wear and tear components, and 24/7 roadside assistance. This no-cost coverage includes oil changes, filters, brake pads, brake discs, brake fluids and wiper blade inserts. The four programs combined offer customers class-leading coverage.


2011 marks the complete revitalization of Jaguar's lineup, now featuring three modern, beautiful fast cars: XF Sports Sedan, XK Coupe and Convertible, and the XJ Luxury Sedan. In recent years, Jaguar has led numerous industry studies for providing leading ownership experiences with their vehicles and from dealerships.


"Jaguars have always been known as beautiful, fast cars, and now, with our modern lineup supported by Jaguar Platinum Coverage, they will be known as beautiful, fast cars with exceptional customer care and dealership service," said Jaguar North America Vice President of Marketing and Sales, Richard Beattie. “We are delighted to now provide our customers the class-leading warranty and maintenance package in the luxury segment; we hope to turn our customers' affair with Jaguar into a long term relationship. We are firm on our mission to continue to provide an extraordinary level of customer satisfaction.”


The 2011 Jaguar lineup:


2011 Jaguar XF, starting at $53,000

2011 Jaguar XK Coupe and Convertible, starting at $83,000

2011 Jaguar XJ, starting at $72,500


Jaguar Platinum Coverage includes all factory recommended scheduled maintenance for five years or 50,000 miles, whichever occurs first. Wear and tear items are limited to brake pads, brake discs, brake fluid changes and wiper blade inserts based on factory specified wear limits. All work must be performed by an authorized Jaguar dealer. For complete details on Jaguar Platinum Coverage, including warranty and maintenance coverage and exclusions, please visit your local Jaguar dealer or    




From its beginning as a manufacturer of motorcycle sidecars in 1922, Jaguar Cars has grown to become one of the world’s premier manufacturers of luxury sedans and sports cars and with that, one of the most recognized commercial brands. The company's vision is simple: To produce beautiful fast cars that are desired the world over. The company operates two manufacturing plants in the United Kingdom and is fully engaged in environmental programs, community work and brand awareness exercises such as motorsports.


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