Video - Bridgestone Potenza S001 on Audi TT RS Roadster

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Sports response and driving precision


The unique character of this asymmetric tire is expressed on the outside tread area by the large, stiff ‘high grip’ shoulder blocks which produce optimum road contact. This handling performance is enhanced by the strong but lightweight active insert in the bead area which increases longitudinal stiffness, generating the high braking force required, while maintaining vertical stiffness for cornering grip and ride comfort. Drivers will enjoy the remarkable steering response, giving an exciting sporty feel behind the wheel, countered by the perfect high-speed stability provided by the off-centre straight rib tread design. 


Tuned for wet safety


Safety is assured by Bridgestone premium wet technology. The wide groove design provides rapid water evacuation, aided by high-angle lug grooves to improve drainage of excess water from the rib area into the main grooves for hydroplane resistance. The angle of these lug grooves has been tuned to minimize block deformation during braking, thus maintaining the most effective braking edge and contact patch for maximum wet safety and control.


Ultra high efficiency


The Potenza S001 meets the strong trend towards more fuel efficient motoring with a lighter belt construction than the previous Potenza generation and reduced rolling resistance. Pattern noise is diminished by the even road contact provided by the new block design which minimizes noise emissions on contact with the road, combined with the latest groove and lug technology to suppress surface noise.


The Potenza S001 is available initially in 19 sizes (18” to 20” rims) in the replacement market throughout Europe since January 2010.


Bridgestone Europe NV/SA


Bridgestone Europe NV/SA - with European headquarters in Brussels, Belgium - is a key division of the Bridgestone Corporation. It develops and manufactures top-quality tires in Europe which, through its 20 subsidiary sales companies and other channels, are distributed all over Europe including the Eastern European markets. Products are also exported outside Europe, including to Japan.



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